Sponsor Letterhead

Put your product in front of 6,900 founders, executives and managers who read every Tuesday, start to finish.

Letterhead

No. 143 · Tuesday, May 13

The quiet death of the all-hands meeting

Presented by your brand

Two lines about your product, written with me, in the same voice as the letter.

Who reads it

A small, attentive audience that opens the letter on purpose. Numbers from the last 90 days.

6,900

subscribers, growing 4% a month

6,900

subscribers, growing 4% a month

58%

average open rate

58%

average open rate

4.1%

average click rate

4.1%

average click rate

90

countries, 62% in North America

90

countries, 62% in North America

By role

Founders and executives34%
Directors and VPs28%
Managers22%
Consultants and advisors16%

By industry

Software · 31%

Finance · 18%

Consulting · 14%

Healthcare · 9%

Retail · 8%

Education · 7%

Other · 13%

Most readers work at companies of 50 to 1,000 people, and 7 in 10 make or influence buying decisions.

Why sponsors come back

A quiet newsletter is a good place to be noticed. Here’s what makes a placement here work.

Read start to finish

Seven minutes, opened by 58% of readers. Your slot gets read, not skimmed.

Read start to finish

Seven minutes, opened by 58% of readers. Your slot gets read, not skimmed.

In the letter's voice

I write every placement with you, so it reads like a recommendation.

In the letter's voice

I write every placement with you, so it reads like a recommendation.

Lives in the archive

Every issue stays online, so your mention keeps working after Tuesday.

Lives in the archive

Every issue stays online, so your mention keeps working after Tuesday.

One door, not ten

Only one sponsor per issue, so you never share the page.

One door, not ten

Only one sponsor per issue, so you never share the page.

Ways to sponsor

One sponsor per issue, always clearly labeled. I write every placement with you, so it reads like the rest of the letter.

Classified

A short line near the end of the issue, with a link.

$250

per issue

Up to 40 words and one link

Up to three per issue

Classified

A short line near the end of the issue, with a link.

$250

per issue

Up to 40 words and one link

Up to three per issue

Main sponsor

The only sponsor at the top of the issue, right under the essay title.

$900

per issue

Logo, 80 words and one link

Mention on the issue page

Click report within a week

Main sponsor

The only sponsor at the top of the issue, right under the essay title.

$900

per issue

Logo, 80 words and one link

Mention on the issue page

Click report within a week

Dedicated letter

A full send about one product, written by me, twice a year at most.

$1,800

per send

Around 400 words

Sent on a Thursday

Full open and click report

Dedicated letter

A full send about one product, written by me, twice a year at most.

$1,800

per send

Around 400 words

Sent on a Thursday

Full open and click report

Brands that have sponsored Letterhead

Brands that have sponsored Letterhead

Brands that have sponsored Letterhead

Let’s talk

Tell me a little about your product and who it’s for. I reply within two working days, and I only say yes to products I’d recommend to a friend.

Most issues are booked four to six weeks ahead.

Thanks, it's in my inbox

I read every inquiry myself and reply within two working days.

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